Google Search is turning into an AI assistant--and it doesn't want you to leave

Google is transforming its search engine into an AI-powered assistant called Spark, featuring conversational interactions and a personalized'daily brief' for task management. PCWorld reports the company is expanding mobile search capabilities to handle complex queries using text, images, and video while integrating restaurant reservations and payments. This evolution blurs the line between traditional search and AI assistance, keeping users within Google's ecosystem through proactive monitoring and personalized results.