How AI is Changing Influencer Marketing – NextBigFuture.com

Influencer marketing might seem like a recent invention, but it has always existed. In the past influencers existed as celebrities who promoted products in ads and writers who wrote about products in articles both offline and online. Slowly influencer marketing crept onto social media. Social media influencers have been active for several years on networks like Twitter, Myspace, Facebook, etc. Influencer marketing seems like a recent invention because of the sudden growth on Instagram. Anyone can become an influencer on this network.