AI-powered marketing: put your customer data to work

High-touch, multichannel engagement is within every brand's reach, but it requires putting AI in the driver's seat. Join leading Forrester analyst Rusty Warner for a VB Live event that will bust common myths around AI in marketing, and provide practical tips for fully integrating customer data and AI into your cross-channel marketing. Gartner warns brands that customer experience is the new battlefield for competitive advantage. Is your brand up to the challenge? Everywhere your customer goes, they're connected, and they're leaving a trail of breadcrumbs for marketers to follow -- data that reveals essential behavioral information on everything from their intents to their interests, their buying actions today and their purchasing plans for tomorrow.