You might use AI, but that doesn't mean you're an AI company

In his view, while it's possible to create a website for a shopping mall, that doesn't make the mall an internet company. In much the same way, just implementing basic machine learning does not make a standard technology company (or any other business) an AI company. There are a few key traits of AI companies that Ng has identified so far. First and foremost, AI companies are strategic about their acquisition of data, which is used as the fuel for machine learning systems.