Bots don't need personas, they just need to understand ours better

As AI bot making continues to take off, bot developers and marketers have been keen on giving their bots names that sound human. However, as intelligent bots or virtual assistants move towards becoming an $11 billion industry by 2024, bots with personalities, which have been programmed from the inside out -- rather than the outside in -- have been behaving badly. Many of these problems have derived from a common issue: While bots understand what a human may be telling them at a baseline level, they fail to understand the intention and personality of the human they are conversing with. From a scientific perspective, some may say that the shortcoming is in natural language processing (NLP) -- the science of extracting intention from the text itself. However, I'd argue that they are failing because of the 7 Percent Rule. The majority of chatbots today are text-based, which means they are unable to analyze the other 93 percent of communication that occurs outside of the A-Zs.