IBM BrandVoice: Cognitive Computing: Transforming Retail This Holiday Season -- And Beyond

Holiday shoppers have an infinite digital world of products available for viewing at their fingertips. Stepping into a brick-and-mortar store seems to have lost its appeal. In reality, 85 percent of customers still preferred to shop at physical store last year according to Time Trade. Though that's positive news for brick-and-mortar retailers, many brands still aren't doing enough to meet consumer demands that rival the online experience. Last year, our research showed only a small percentage of retailers met consumer's expectations.