Don't be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing - Scoop.it Blog

Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that's exactly what Mark Schaefer addressed recently. To find out that… "two of the top three posts were written by a computer." Given that Mark is one of the most respected speakers and writers on marketing, with a successful blog, an impressive audience and numerous publications, I wouldn't blame you if it sounded so. But while his post focuses on what human content marketers can do to write better content and combat robots, I'd like to elaborate on how artificial intelligence (AI) can benefit human content marketers.