How To Evaluate A Data Science Project (Without Knowing Data Science)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Ellen Houston, managing director of applied data science at Civis Analytics. Chances are, over the last few months of the COVID-19 crisis, your analytics team has been hard at work trying to understand what's happening to consumer behavior. The pandemic has had a significant impact on people's perspectives, fears, and behaviors. Trends are changing and the data you once knew to be predictive has hurdled into the world of the unknown.