New Apple security features look to kill social 'sign-ins' and offer users more say on personal data

Apple is going big on privacy with a host of new iOS security features that let users choose when and where they share their personal data. Among the most pivotal features is what the company is calling'Sign-in with Apple,' an Apple-backed login feature that could help cut out competitors like Facebook and Google and make the ubiquitous social'sign-in' buttons a thing of the past. 'Sign-in with Apple' will allow users to opt out of sharing their name and email addresses with apps, and users will be able to authenticate using Face ID. Apple says it is cutting out companies like Facebook and Google by launching a'Sign-in with Apple' button that lets users encrypt their email and more. Craig Federighi, Apple's senior vice president of Software Engineering, introduced the new features at WWDC 2019 Apple has introduced a new secure login system similar to those already in use by Google and Facebook.