How AI Will Create the Perfect Ad for Every Individual

The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so it is interactive and personalized to every single individual. The key to achieving what may be the holy grail of advertising is a thriving branch of artificial intelligence known as deep learning. It uses algorithms to mimic neural networks' capabilities to recognize and act on abstract patterns. A retailer, for example, might send ads for sweaters to one segment, ads for bathing suits to another. Soon, instead of those few variations, a brand will have a million personalized versions of an ad dynamically presented to a million different individuals.