Digital Experience in 2018: 5 Trends

The past year was one of change for the digital experience. Thanks to the rising availability of machine learning, contextual experiences are finding their footing in every industry, the use of personal content is giving new vigor to ecommerce, and vendors are evolving their classic content management systems (CMS) into more powerful digital experience platforms (DXP). This transformation is just starting. Like every other year, 2018 will be about moving forward with (and, for the first-movers, ahead of) the demands of the digital world. Here's a look at what I believe will be the five biggest developments in digital experience in 2018.