Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]

By now you've heard of machine-learning (ML) and artificial intelligence (AI), but understanding these technologies can be overwhelming. Today's infographic explores what ML and AI can do for marketers and why these technologies are more than just buzzwords. The infographic shows how various industries are achieving results with ML and AI, including a statistic that the technologies have helped retail companies report a 30% increase in online sales with dynamic pricing and personalization. Also, retailers are seeing two million fewer product returns thanks to more accurate demand forecasting. In a B2B sense, companies expect higher content ROI because they can quickly and accurately surface the best-performing content, the infographic explains.