How AI Will Make Marketing More Personalized In 2018

It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to re-energize the push towards higher customer expectations even more, leading to not just steps forward in the way brands interact with their customers, but leaps ahead. To give you an idea of what's on the table right now, here's a look at the different ways artificial intelligence is set to ramp up personalization in 2018.