ChatGPT and the unbundling of online search

Check out all the on-demand sessions from the Intelligent Security Summit here. Since the release of ChatGPT in November, there has been a lot of speculation about OpenAI's latest large language model (LLM) spelling doom for Google Search. The sentiment has only intensified with the recent report of Microsoft preparing to integrate ChatGPT into its Bing search engine. There are several reasons to believe that a ChatGPT-powered Bing (or any other search engine) will not seriously threaten Google's search near-monopoly. LLMs have several critical problems to solve before they can make a dent in the online search industry. Meanwhile, Google's share of the search market, its technical ability and its financial resources will help it remain competitive (and possibly dominant) as conversational LLMs start to make their mark in online search.