How Will ChatGPT Affect Your Job If You Work In Advertising And Marketing?

Recently, there's been a lot of excitement about ChatGPT – the public preview release of OpenAI's chatbot powered by the GPT3 language model. There's no better way to get people interested in – and perhaps worrying about – artificial intelligence (AI) than showing it in action. And ChatGPT certainly acts as a powerful demonstration of what AI can do today. Ask GPT to answer a question, or to create a piece of writing, and it will respond in well-structured, natural-sounding human language that most people simply would not guess has been created by a machine. Of course, this has immediately got people asking what the implications are for us humans – and one of the first professions to fear that they could be facing the chop are marketers.