Research says using GIFs on Tinder increases responses by 30 percent

Dating is hard, online dating is its own hell, and opening lines can make you want to cease human contact altogether. But panic no more: new research by Dr. Jess Carbino, a sociologist at Tinder suggests that users are 30 percent more likely to get a response from matches if they open with a GIF. "Instead of searching for the ultimate opening line, sending a GIF lets you show your personality and sense of humor," Carbino told Mashable via email. GIFs immediately lighten up the tone of a conversation and are a great way to push past the small talk." Conversations with GIFs also last twice as long as those that don't have them. That maybe explains the 100 million GIFs that have been sent so far since the app introduced support for the file.