Machine learning: what does the industry want next? Travel Industry News & Conferences - EyeforTravel testing

Machine learning is more popular in the travel industry now than ever. There's a simple explanation for that fact: machine learning is more powerful now than ever before. The appeal of machine learning – essentially a form of artificial intelligence (AI) whereby computers learn without being explicitly programmed with new information – is clear. At exceptional speed, for example, complex algorithms can identify subtle but important data patterns that humans could never have spotted. In'learning' from that information, the'machine' can predict patterns ahead, and then act to process that knowledge to maximise future business.