Preview the new book from IRI: AI for Marketing and Product Innovation – RetailWire

Artificial intelligence (AI) is offering the retail industry numerous opportunities to innovate for the better -- specifically in marketing, product innovation, pricing and promotion. But some of us just don't get it. Intelligent machines are already affecting what we see and experience online and in real life, and how we react to the world around us. And given the intensely competitive retail landscape and ever-accelerating market changes, these capabilities are a must. Especially in marketing, AI is becoming too beneficial to ignore.