How Artificial Intelligence will enhance customer experiences - Marketing Association Blog

There's no doubt that artificial intelligence (AI) is here and is rapidly gaining the attention of brands large and small. As I talk to customers and prospects, they are interested in understanding how AI and its subcomponents (cognitive computing, machine learning, or even deep learning) are being woven into various departments (marketing, sales, service and support) at organizations across industries. Here are some examples of cognitive computing and machine learning today at organizations, and how these capabilities will enhance customer experience in the future. I think it's important to start with a few foundational facts: Cognitive computing enables software to engaging in human-like interactions. Cognitive computing uses analytical processes (voice to text, natural language processing and text and sentiment analysis) to determine answers to questions.