Facebook and Instagram bring back facial recognition to 'protect people'

Facebook and Instagram have a problem. Well, they have many, many problems, but one of the ones they feel like addressing is "celeb-bait ads and impersonation." According to a new post from parent company Meta, the way they're going to try solving this is through the use of facial recognition technology. In the lengthy post, Meta explains that the biggest impact of these new tools will be an expanded effort to stop scam accounts from impersonating celebrities. If you've used Facebook in the last year or so, you've probably encountered friend suggestions for attractive celebrities, which are obvious fakes that can be identified by their paparazzi photos and deliberate misspellings of their names.