Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad

Apple has reportedly apologized for its tone-deaf "Crush!" ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video "missed the mark" and has scrapped plans to run the cutesy-turned-cringey commercial on TV. It's clear that Apple intended for the ad to serve as a metaphor for all the myriad creative tools one has when they throw down 1,000 or more for a new iPad Pro. Run during Tuesday's event, the video shows a series of musical instruments and creative tools, including a guitar, drums, trumpet, amplifiers, record player, TV and much more. "All I Ever Need Is You" by Sonny & Cher soundtracks the clip.