Intent: the New Critical Success Factor in Creating AI - THINK Blog

AI is a transformative and exciting technology that will no doubt reshape the way we live and work for decades to come. That said, we need to be extremely thoughtful and intentional about how we design these solutions. Those who design, develop, and deploy AI are responsible for ensuring that every solution they create has a clear intent and provides consistent value to users, while accounting for the ethical implications of its existence. For the past three years, my team and I have been researching and creating a formal approach to designing AI solutions that are intent-focused rather than tech-led. When it comes to the creation process, defining and aligning on the intent of the AI is the single biggest key to success.