Marketers, Keep Your Eyes Wide Open on A.I. and Chatbots

In Investment Management, we are just getting a grasp on this social media thing, marketing automation, and trying to simplify to an investor what Alts are –and I want you to concern yourself with something out, on the horizon? We are typically late to the party with bleeding edge marketing capabilities –a blessing and a curse. We let other industries test and learn while warming Compliance up to fancy newish "toys." We are pardoned time of these means to engage with investors and/or Financial Advisors but when leadership or sales partners get hip to these channels, we play catch-up with aggressive deadlines. Not to mention the impact to our brand with not having parity with our friends in other categories.