Facebook's Privacy Message Undermined by the Times--Again

If there is one message Facebook has been trying to send to the world in 2018, it's that the company understands it needs to rethink the way it operates. Facebook says it understands that it must better police the content that appears on its platforms. And as a result of the Cambridge Analytica scandal early this year, Facebook says it must be more effective in how it protects user data, more transparent about all the data it collects, and more clear about who has access to the data. CEO and cofounder Mark Zuckerberg said fixing Facebook was his project for 2018, and he said earlier this year that he was dedicating enough resources to the problem that we should expect to see tangible progress as we approached 2019. Facts have proven to be inconvenient things for Facebook in 2018. Every month this year--and in some months, every week--new information has come out that makes it seem as if Facebook's big rethink is in big trouble.