Blippar's machine learning tech can identify cars better than you can

Do you think you know cars? Well, Blippar's new machine learning technology is ready to take you on, as the augmented reality/visual search company is today announcing automotive recognition tech. In other words, Blippar's AI can identify the make, model and year of any U.S. car made in 2000 or after, as long as the car is traveling slower than 15mph. Blippar originally launched as an AR platform for brands and publishers. Using a little tag (a Blipp), brands could identify content like a label of a ketchup bottle or an ad in a magazine that users could scan with their phones to reveal extra augmented reality content.