How artificial intelligence could change your real world shopping experience

New technology would allow retailers to show shoppers targeted, real-time ads on video screens placed throughout their stores. The idea of "smart shopping" could soon be taking on a whole new meaning, thanks to a number of new experiments seeking to use artificial intelligence technology to enhance your shopping experience. A.I. has been helping you shop online for more than a decade, and now it may start keeping an eye on you when you hit the stores in the real world as well. Of course, it's no secret that cameras of some sort have been watching us in retail stores for more than 50 years, just to make sure we're not taking things without paying. But now those cameras have gotten smarter, and they're being combined with A.I. technology to see what it is we're shopping for, and who we are. One of the main goals is to eventually be able to show shoppers targeted, real-time advertisements, on video screens placed throughout stores.