Apple Reportedly Planning To Make Original TV Shows And Movies

Apple has a new plan to make up for flagging iPhone sales: build out the entertainment side of its business by offering original video content in Apple Music. Fans of Westworld and The OA will rejoice as yet another player enters the fray of creating high-quality, original online video. The news comes Thursday morning via The Wall Street Journal, which says Apple has been in talks with Hollywood producers to buy rights to new shows. The new video content could come as early as the end of 2017. While it appears Apple is starting small--going for just "handful of carefully selected shows," according to The Wall Street Journal--it's easy to imagine Apple expanding its original offerings if this first round is a success.