Bringing AI to BI – Text Analytics in Azure Machine Learning

The core of the Bing News template starts with an Azure Logic App, which polls for news articles from the Bing News API at a preset schedule (5 minutes) on a list of user specified topics. As the data makes its way through the Logic App, the actual news article text is retrieved and sent through a series of Azure Functions for basic data transformation. Next, the Microsoft Text Analytics Cognitive Service is used for keyphrase and sentiment extraction over the text body. These text enrichments could alternately be performed in the Azure ML portion of the pipeline using the "Extract Key Phrases from Text" module. At this point, the data along with some basic enrichments are stored in an Azure SQL database.