Oracle launches Adaptive Intelligent apps for CX ZDNet

The biggest reveal at the Oracle Modern Customer Experience (CX) event held in Las Vegas from April 25 to April 27 was the debut of Oracle Adaptive Intelligent apps for CX. Adaptive Intelligent Offers (AI Offers) is the first app in a planned portfolio of artificial intelligence applications that will eventually span CX, ERP, human capital management, and supply chain management. The introduction was no surprise. Oracle said a CX app would come first when it announced Oracle Adaptive Intelligent apps last September. Since then the company has been refining the behind-the-scenes automated machine learning capabilities.