Big data is changing machine learning, from nice-to-have to a must-have - SiliconANGLE

The big data tsunami bears exciting new profit potential; it also brings with it some daunting challenges, thanks to the General Data Protection Regulation's strict privacy rules, set to be enforced next year. Machine learning is the best weapon businesses have to maximize the bounty of big data and ward off the threats, according to Murthy Mathiprakasam (pictured), director of product marketing at Informatica Corp. "Machine learning up until now has been seen as a nice-to-have, and I think very quickly it's going to become a must-have," Mathiprakasam said. He spoke with John Furrier (@furrier), co-host of theCUBE, SiliconANGLE Media's mobile livestreaming studio, during the recent BigData NYC event in New York. The influx of data from multiple sources is simply too heavy for non-automated methods to handle, according to Mathiprakasam. Unlike many tools on the market, machine learning is able to scale out and grow with data.