How Businesses use Artificial Intelligence to check your Social Media Pages

The impact of Artificial Intelligence and Social media on society and business in general is widely recognized as one of the great technological achievements in known history. Multiple industries from varied areas of human activity have benefitted from the processes used by AI in conjunction with IT/Cloud technology, and have created many new jobs as well as increased their market presence and visibility, while boosting production levels and cutting costs. Everything from semantics technology, machine learning, cognitive intelligence, to Natural Language Processing (NLP) together with text mining and Robotic Process Automation (RPA), is used in social media applications to boost business and satisfy customer experience. Through Machine Learning--now a vital part of marketing automation-- and text mining, AI can sift through and process all the relevant information found on the Internet and social media sites to deliver personalized solutions to both customers and businesses. Algorithms can sift through the search history of a customer and all their social media accounts and together with cognitive computing (which extracts meaning out of human language, and recognizes and learns human behaviour) can find patterns in consumer behaviour.