Artificial Intelligence: Your Creative Partner or Replacement?

From a marketing standpoint, here are three ways AI can serve as a creative partner, courtesy of Chris Neff, Executive Producer, Director of Digital and Experiential, with Tool of North America. Look no further than tools like Wordsmith. Machine learning is an obvious choice for simple, time-sensitive copy needs, freeing up creative minds to concentrate on strategic ideation. You'll save both time and money along the way. Accenture reports that 90 percent of marketers expect their content needs to grow over the next two years.