The Skills Marketers Need to Thrive in the Era of AI

Artificial intelligence has been a trending topic for quite some time, which comes as no surprise as the use of it is on the rise in every industry. According to a report by Salesforce, 51% of marketing leaders state that they currently use AI in some scope, with 27% planning to start using it in the next two years. As it continues to grow, it will progressively impact how our society functions and transform the way we work as marketers. As with any transformative technology, AI has marketing professionals on their toes; leaving them to wonder where the fate of their jobs lies in the era of AI. So, should you anticipate a massive disruption of AI threatening the security of your job?