AI-powered Sales Assistants for the New Age Sales Function Blog - BRIDGEi2i Analytics Solutions

A good sales rep is differentiated by his ability to identify the right customers and "know" them better. This ability helps the rep tailor perfect solutions, thereby improving the likelihood of sales success. According to The TAS Group, only 46% of reps feel their sales pipeline is accurate, and 40% of all salespeople can't understand the problems of their customers. Clearly, realizing "sales success" is no walk in the park. So, how does one identify the right customers?