Artificial Intelligence In Sales: Is It Worth The Investment?

The International Data Corporation (IDC) recently released its Worldwide Semiannual Cognitive Artificial Intelligence Systems Spending Guide, which predicts that spending on sales process recommendation and automation will reach $1.45 billion this year. David Schubmehl, research director at IDC, noted that: "Interest and awareness of AI is at a fever pitch. Every industry and every organization should be evaluating AI to see how it will affect their business processes and go-to-market efficiencies." This warning is as relevant to sales leaders as much as anybody. My own experience supports this.