Talking heads? Beer label uses facial recognition to "chat" and detect consumer emotion

The label of Black Red Ale beer, which incorporates a large "talking" skull, fully fits into the smart packaging trend by using advanced AR facial recognition and dynamic scenarios dependent on users' emotions. NRC is a set of communication protocols that enables two electronic devices, one of which is often a portable smartphone, to establish communication and AR is the interactive experience of a real-world environment, which has been "augmented" digitally. Click to EnlargeAs the customer scans the smart label with a mobile app, the skull presented on the label engages in an interactive dialogue with the consumer. The facial recognition feature detects if the customer is happy or sad and customizes the next part of the dialogue to accommodate a flowing conversation. Furthermore, variable AR scenarios are also launched depending on answers provided to questions asked by the skull.