Mastering Clustering with a Segmentation Problem - KDnuggets

In the current age, the availability of granular data for a large pool of customers/products and technological capability to handle petabytes of data efficiently is growing rapidly. Due to this, it's now possible to come up with very strategic and meaningful clusters for effective targeting. And identifying the target segments requires a robust segmentation exercise. In this blog, we will be discussing the most popular algorithms for unsupervised clustering algorithms and how to implement them in python. In this blog, we will be working with clickstream data from an online store offering clothing for pregnant women.