Zoom launches AI-powered features aimed at sales teams – TechCrunch

Today during its second Work Transformation Summit, Zoom announced Zoom IQ for Sales, a product that uses AI to analyze sales meetings and deals to provide insights. It's the company's first explicit foray into sales automation software, a market that could grow to $7.3 billion in size by 2028, according to Verified Market Research. Sales changed dramatically during the pandemic, when lockdowns forced companies -- and their sales teams -- to adopt digital tools to get work done. According to a 2020 McKinsey report, almost 90% of sales moved to a videoconference/phone/web sales model in 2020, as business-to-business companies in particular began to see digital interactions as highly important. An unaffiliated study from Harvard Business Review found 82% of companies believe that, out of all technologies, AI has the potential to "significantly" improve alignment between sales and marketing by introducing accountability.