How AI and Big Data are Improving Research Results Qualtrics

Market research is a $44.5 B market and growing. Online research is among the fastest growing parts of the market thanks to the pervasiveness of the web and the ease with which we can now collect data. However, as the world conducts more and more survey research, the issues that we see elsewhere with big data are now affecting the survey research industry as well, specifically the issue of data quality. Thanks to the growth in online survey research, billions of survey responses are collected every year. But 1/4th of those responses are of poor quality[1]. In fact Quality of Data Insights generated is the most important criteria (59% voted as most important decision) for deciding the Market Research software or vendor[2].