Artificial Intelligence "Glass Box," In-Store Personalization

Nikki Baird is Vice President of Retail Innovation at Aptos, a retail enterprise solution provider, as well co-founder of Retail Systems Research and a former analyst at Forrester Research. She discusses advancements in Artificial Intelligence that will help retailers ensure that AI isn't making bad assumptions under the adage "garbage in, garbage out" as well as the trend toward in-store personalization in Part 7 of EcommerceBytes Online Selling Trends 2019. Retail Breaks Out of the AI Black Box First-generation AI solutions were simple – data in, answer out. Solutions were designed to protect the average end user from confusion and distraction. While black box solutions serve their purpose, they also limit the value organizations can extrapolate by hiding AI logic, which in theory could be used to teach humans what was learned that led to various recommendations.