Top Five Digital Transformation Trends At NRF 2019

On the heels of the planet's biggest technology show in CES, comes "The Big Show," otherwise known as NRF (National Retail Federation), which commences annually in NYC and is focused on what's next for the retail industry. Over the past year, Amazon received a lot of attention for the frictionless shopping technologies that it is already integrating into Amazon Go stores. The model systems to have already been accepted as the standard for future retail experiences, and with Amazon's acquisition of Whole Foods, there have been rumblings that the chain could eventually see itself go in that direction. Amazon hasn't gone without competition in that space, however. In 2018, Microsoft and Walmart made waves with a new partnership that leveraged Microsoft Azure and AI to help Walmart improve in-store experiences.