94% of Banking Firms Can't Deliver on 'Personalization Promise'

One of the strongest differentiators in the future will be the ability to deliver real-time, highly personalized experiences. The inability to deliver on the'personalization promise' is a major concern for banking executives according to new research from the Digital Banking Report. Subscribe to The Financial Brand via email for FREE!It is no longer just the domain of large banks to be able to leverage considerable technological sophistication and vast data resources to give consumers specific financial solutions. The cost and access to insight and communication tools have improved so they can be used by financial services firms of all sizes to deliver the level of customization expected from today's consumer. More and more financial organizations are seeing the benefits of a personalization strategy, thanks to new digital applications and advances in predictive analytics.