Going deep with deep learning: Martech insights, action & impact

The growth of artificial intelligence and machine learning is picking up pace, and those who thought adoption was a few more years away are finding the reality much different. AI is already embedded in our everyday lives, and forward-thinking marketers are embracing machine learning technology efficiency to automate and scale their marketing programs. However, little has been mentioned of deep learning, the gem in the AI armory that provides even more powerful insights to marketers. In my last article, I focused on AI applications and explained why not showing up in 2018 without an AI system or application in your martech stack could leave CMOs lagging. Taking that premise a step further, not utilizing deep learning technology means that marketers are losing out on essential insights that I predict will fuel marketing technology development in 2018, 2019 and beyond.