The rise of AI and the decline of VR

Virtual reality (VR) is not a priority for end-users according to new data released by the IABM. Premium costs of professional VR equipment remain too high with the added challenge of producing native VR content remains unclear from a creative perspective. The slow adoption and recent price cuts on consumer VR equipment as well as the overall VR experience remaining passive are the main contributing factors to companies choosing to adopt IP solutions and invest in AI and ultra high definition (UHD) programming. The IABM released an exclusive NAB 2018 report Strategic Industry Analysis offering a comprehensive overview of the latest supply, buying, technology and financial trends of the broadcast and media industry. The data suggests as IP-adoption increases it is likely to drive more UHD investment.