Persado Closes 30 Million Series C Funding Round Persado - Cognitive Content Platform

April 5, 2016 – NEW YORK, NY – Persado, the leading cognitive content generation platform, today announced that it has closed a 30 million Series C financing led by Goldman Sachs, with participation from all previous investors Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado fuses language with data to transform people into the most effective communicators. The only existing solution of its kind, and one of few to successfully productize and commercialize cognitive computing technologies to date, Persado's platform employs natural language processing and machine learning algorithms to generate the precise combination of words, phrases and images that motivate any audience, at scale, in real time. "Persado is revolutionizing how organizations communicate by propelling creativity into the data-driven age, arming brands with'smart content' that resonates with any audience, every time, and inspires them to act," said Alex Vratskides, CEO and Co-Founder of Persado. "This latest round of funding will enable us to continue investing in distribution and product development. It will also accelerate our expansion into more digital channels and potentially other sectors beyond marketing, such as pharmaceutical adherence, fitness and personal motivation, civic engagement, human resources and more."