AI is impacting you more than you realize

In today's age of flying cars, robots and Elon Musk, if you haven't heard of artificial intelligence (AI) or machine learning (ML) then you must be avoiding all types of media. To most, these concepts seem futuristic and not applicable to everyday life, but when it comes to marketing technology, AI and ML actually touch everyone that consumes digital content. But how exactly are these being deployed for marketing technology and digital media? Outside of this sector, we hear about AI being applied in medical and military fields, but usually not something as commonplace as media. Utilizing these advanced technologies actually enables mar tech and ad tech companies to create highly personalized and custom digital content experiences across the web.