AI in 2018: Apple is acquiring knowledge, but results may take a while

Usually known for its secrecy, Apple Inc. has been relatively vocal about a key aspect of its future over the past few months. Through acquisitions, investments, research and public comments, Apple has been trying to send the message that if artificial intelligence is indeed the future, the most valuable company in the world is getting prepared. Apple AAPL, -1.08% has been much quieter, however, about what exactly it intends to do with the AI knowledge and experience it is gaining. Perhaps the most obvious outward example of its artificial-intelligence applications, the Siri voice assistant, inspires mixed feelings from users, especially those who have welcomed Amazon.com And while AI is central to Google's core ad and search businesses, Apple's main business is still making iPhones, where AI remains a small component.