How AI and metadata are taking the hard work out of content discovery

This is a particularly tough time for broadcasters and service providers. There's more competition than ever before thanks to instant streaming and on-demand viewing, and each company is in a battle for the best content. Pay TV operators have built enormous on-demand catalogues, and broadcasters are expanding their online services with more library content and short-form video. The ultimate goal for each company is to draw in as many viewers as possible, and ultimately to keep them engaged for as long as possible, too. But, with an ever-expanding sea of content in front of them, it's getting more difficult for viewers to choose what they want to watch.