Cars.com's AI matches car buyers with new rides

The car-buying business has changed a lot since Cars.com Today it announced a new matchmaking experience that uses AI to help car buyers find the ride of their dreams. "We're treating people like human beings with distinct emotional nuances, not just site users, as we build a more relevant, personalized car shopping experience," Cars.com chief product officer Tony Zolla said in a statement. "Early-stage car shoppers don't know what they're looking for. In fact, an overwhelming majority are undecided on make and model, yet nearly all online car search experiences force people to select make or model as the first step in their journey."