The King of Latin America's Nudie Business

Growing up in his grandmother's staunchly Catholic home in Cali, Colombia, Anthony Rivera never dreamed he'd become king of the Latin American nudie business. Soft-spoken and timid, Rivera was more comfortable working on computer science assignments than approaching girls. "I'd get stressed about meeting women," he recounts from his 12th-floor apartment in Medellín's posh El Poblado neighborhood. Even today, his role running a major adult webcam company seems incongruous with his diffidence -- but that might also be the key ingredient to his success. Rivera, born and partially raised in New York, has been instrumental in taking Colombia's webcam industry from the shadows to the second-largest webcam model market in the world, after Romania.